Films and editorial campaigns for watch brands — built for the moments that matter: boutiques, booths, brand sites, and the editorial pages where collectors actually look.
Maisons spend a fortune activating at Watches & Wonders, Only Watch, and the F1 paddock — then play product photography on loop inside the pavilion. The film inside the moment is the work that should matter most.
Stock motion templates, drone footage, watch-on-wrist clichés. Collectors can spot derivative work in a single frame — and the maison's voice gets lost in it.
Two centuries of horology condensed into a tagline disappears. Editorial direction is what restores the depth that justifies the price.
We pair couture-level art direction with the production discipline of a film studio. The result: work that holds the room — in boutiques, at events, on the brand site, and in the editorial pages where collectors actually look.
The flagship piece — manifesto films, launch trailers, and hero campaigns. The work that anchors the brand site, the boutique loop, and the editorial press.
Cinematic content for the moments your maison shows up — Watches & Wonders, Only Watch, Geneva & Dubai Watch Week, F1, polo, regattas, and Art Basel.
Exploded-view animations, caliber breakdowns, and case reveals. The complications you can't show in still photography.
Print and digital editorial direction for the pages where collectors actually look — house magazines, the editorial press, and the brand's owned channels.
A selection of work produced in-house — direction, motion design, and edit.
Macro cinematography & motion design exploring the chronograph mechanism.
Material-forward direction, hand-built object choreography.
Work shown is produced in-house for portfolio purposes — not commissioned by, or affiliated with, the depicted maisons.
A 30-minute call to map the collection, the campaign, and the platforms. We leave with a creative directive.
Treatments, storyboards, references. We sign off art direction before a single frame is rendered.
Platform-native sizes, hook variants, and a delivery cadence built for the campaign.
Send a brief or book directly. We respond within one business day — usually faster.
Because depth beats breadth. By focusing on horology, we've internalized the language, the buyer, and the platforms watch brands actually live on. Specialists outperform generalists — especially in luxury.
Most engagements are project-based — a single hero film, a launch campaign, or a quarter of performance ads. We also work on creative retainers for brands running ongoing paid social. Scope is shaped during the discovery call.
Project-dependent. Performance ads typically run a couple of weeks from signed-off treatment to first delivery. Hero films and full campaigns are 4–8 weeks depending on production scale.
Boutique & flagship displays, brand websites, event booths and activations, editorial press, and the brand's own channels. We're built for the places collectors actually spend attention — not paid social feed ads.
Engagements start at a retainer-based monthly creative subscription, with à la carte for hero film production. Send a brief — we'll respond with a tailored proposal.
Absolutely. Some of the most exciting work in horology is being made by independent makers and microbrands. We work with both legacy maisons and ambitious independents.